Hiring Marketing and Communication Associate role in executing marketing strategies and managing communication efforts to promote a company’s products or services. In the context of genetic testing, this role is crucial in educating both potential customers and partners, as well as in driving brand awareness and engagement.
Key Responsibilities of a Marketing and Communication Associate:
1. Marketing Campaign Execution:
Campaign Development: Assist in creating and executing marketing campaigns, both online and offline, to promote genetic testing services.
Content Creation: Develop marketing materials such as brochures, emails, social media posts, blog articles, and newsletters to engage with different audiences.
Social Media Management: Manage the company’s social media profiles, create content calendars, and engage with followers to increase brand visibility.
Digital Marketing: Support SEO efforts, manage paid advertising campaigns (e.g., Google Ads, Facebook Ads), and track performance metrics.
2. Communication and Public Relations:
Press Releases: Write and distribute press releases to announce new products, partnerships, or company milestones.
Media Relations: Build and maintain relationships with journalists and media outlets to secure coverage for the company.
Internal Communication: Ensure that internal stakeholders are informed about ongoing marketing initiatives and their outcomes.
3. Brand Management:
Brand Messaging: Maintain consistent brand messaging across all communication channels to
ensure a cohesive brand identity.
Visual Identity: Work with designers to ensure that all marketing materials align with the company’s visual identity.
4. Event Coordination:
Trade Shows and Conferences: Assist in organizing and promoting the company’s presence at industry events.
Webinars and Workshops: Coordinate virtual events to educate healthcare providers or consumers about genetic testing.
5. Market Research:
Customer Insights: Gather and analyze customer feedback to understand market needs and preferences.
Competitor Analysis: Monitor competitors’ marketing activities to identify trends and opportunities.
6. Partnership and Collaboration:
Partner Communication: Work closely with channel partners to provide them with marketing materials and support their promotional efforts.
Co-Branding Opportunities: Collaborate with partners to create co-branded marketing campaigns.
7. Reporting and Analytics:
Performance Tracking: Measure the effectiveness of marketing campaigns using tools like Google Analytics, social media insights, and CRM data.
ROI Analysis: Report on the return on investment for marketing activities and suggest improvements.
Required Skills and Qualifications:
Education: A degree in marketing, communications, or a related field.
Communication Skills: Strong written and verbal communication skills are essential for crafting effective marketing messages.
Project Management: Strong organizational skills to manage multiple marketing initiatives simultaneously.
Team Collaboration: Ability to work closely with other departments (e.g., sales, product development) and external partners.
Experience – 2 to 6 years
Job Overview
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Job Title: Marketing & Communication Associate
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Salary: 5 to 6 LPA
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Location: Somajiguda Hyderabad
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Date Posted: Posted 3 months ago